My Role As Creative Director, I owned the full rebrand and creative relaunch of HauteLook.com, from visual identity and photography standards to team structure, production workflow, and budget.

My Approach We rebuilt the visual system from the ground up: standardized photo and styling guides, scalable production workflows and tiered team structure.

The Result The rebrand drove a 60% revenue increase and positioned Hautelook as an acquisition worth making. Nordstrom completed the full acquisition in 2012.