My Role As Creative Director, I owned the full rebrand and creative relaunch of HauteLook.com, from visual identity and photography standards to team structure, production workflow, and budget.

My Approach I rebuilt the visual system from the ground up: standardized photo and styling guides, scalable production workflows and tiered team structure,

The Result The rebrand drove a 60% revenue increase and positioned Hautelook as an acquisition worth making. Nordstrom completed the full acquisition in 2012.